About us

About Charisma

Quality, commitment and care in every product

Our story

Charisma Cosmetics (Pvt.) Ltd. makes quality beauty and skincare products. It is a sister concern of Darson’s Pharma Ltd., a pharmaceutical business that has served Pakistan for four decades and is known for the quality of its products.

Charisma began when a young doctor of pharmacy finished his studies in England and came home to add value to Pakistan. Founder and CEO Dr Anas Dar led the research and development himself and set up Charisma in 2015 to fill a gap in the local cosmetics industry, with an eye on international markets.

Today Charisma has a team of professionals who deliver quality, commitment and service to the skincare and beauty market.

Since 2015Part of Darson’s PharmaCash on Delivery
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  • Our vision

    To meet the growing demand for cosmetics with the best quality, consistency and affordability, for customers everywhere.

  • Pharma heritage

    Backed by Darson’s Pharma and four decades of experience in making quality products for Pakistan.

  • #FeelTheBeautyOfCharisma

    Tips, routines and customer stories, every week.

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Customer favourites

Start with the products Pakistan reorders most

View all face care
Free Vitamin C sachetFree Vitamin C sachetwith every Kojic Acid Cream, Rs.680.00Shop

Skincare you can trust

  • Dermatologisttested
  • 100%authentic
  • Cash ondelivery
  • 7-dayreturns